Club

We have had really great support from Club, especially Ellis Hercules, that has helped us manage our community of creators and ambassadors. As a small business, we rely on grassroots marketing quite a bit. Unfortunately, our community was somewhat taken over by fake accounts and we were really struggling, but the guidance from the Club reps has been instrumental in helping us understand all of the tools available on the platform to build an authentic and effective community. The reps are organized and responsive, with helpful meetings, strategy, and follow-ups. We have already seen improvement in our engagement and look forward to seeing how our brand image grows going forward!

THINK TWICE if you’re a brand

BEWARE before signing anything with Club.co. We learned this the hard way and I’m writing this so others don’t make the same mistake.

Read the contract terms carefully and calculate the pricing. The terms are written completely in Club’s favor, and you only realize how bad they are once you’re already locked in.

You have to cancel in writing 90 DAYS before the renewal date, and they don’t remind you when that deadline is coming. No reminder, no email, no heads up. We tried to cancel, but because we were already inside that 90 day window, they refused and we were locked in for another full year. No flexibility at all.

Also, when you’re locked in for the next year, the price goes up by 5%. EVERY single year. And it’s not just the subscription. Club takes a commission on every sale made through the platform and adds a 4.79% fee on every top-up to your account balance. Then your influencers pay yet another 4.76% fee when they withdraw their earnings. The same money gets cut again and again, from both the brand and the influencer. Good luck tracking any of it, because the commissions, rewards and fees are not clearly separated anywhere. You just see money going out.

The missions and all the other features sound great in the sales pitch, but in practice they just don’t bring in good results. Unless you already have a big, active community on Instagram and TikTok, the platform simply doesn’t deliver. But the contract doesn’t care about results. You keep paying either way.

Easy to get in, very hard to get out.

If you’re a brand thinking about Club.co: read every line of the contract. Check the renewal date, the yearly price increase and all the commissions and fees BEFORE you sign, and remember that the cancellation deadline is 90 days before renewal. Put that date in your calendar on day one, because they will not remind you.

We would never sign with them again. Do yourself a favor and look elsewhere.

Club has been a great platform for our small business and their team is genuinely invested in our success. From our initial onboarding to a recent personal check-in from Ellis Hercules, their team has been incredibly supportive. They’ve helped us develop a plan tailored to our needs, guided us through the platform, and shown us how to make the most of its features. Thanks to Club, we’ve been able to grow our brand ambassador program, strengthen our online community, and create more meaningful ways to connect with our audience.